These outfits not only generated immense buzz for the film but also cemented Janhvi Kapoor's status as a true modern fashion icon. Her willingness to take risks, experiment with colors, and mix high-street brands with luxury labels sent a clear message: style in 2021 was about boldness and personal expression. The Roohi promotions proved that a film's fashion narrative could be as compelling as the film itself, if not more so.
paired with hot pink flared trousers, heavily inspired by early 2000s icons like Paris Hilton Neon Statements : Kapoor kicked off promotions in a neon green strapless gown
She also embraced a softer, more romantic look with a floral-printed organza sari paired with a contrasting powder blue tank-style blouse, ideal for daytime events 1.2.4 . 4. Sharp Tailoring and Thigh-High Slits
, who balanced the rural setting with the heightened reality of the musical numbers. roohi full 2021 open boobs oil show0447 min
For editors, stylists, and content creators looking for “open fashion and style content,” source Roohi ’s stills from the wedding, forest, and climax scenes. Focus on the white-red contrast , backward drape technique , and layered mismatch silhouettes as reusable visual motifs.
The film is set in the small town of Baagadpur, where the regressive tradition of pakdaai shaadi (bride kidnapping) is practiced.
The 2021 horror-comedy Roohi , starring Janhvi Kapoor, Rajkummar Rao, and Varun Sharma, was not only a box office talking point but also a significant marker for unique, character-driven fashion in Indian cinema. While the film explored dark themes, the style content—particularly that of Janhvi Kapoor’s characters, Roohi and Afza—offered a refreshing, accessible, and "open" take on fashion that blends rustic, quirky, and modern aesthetics. These outfits not only generated immense buzz for
Throughout the Roohi campaign, Janhvi Kapoor’s style transitioned seamlessly between two distinct worlds:
, uses clothing to distinguish between the film's grounded reality and its supernatural elements Fashion Breakdown by Persona In the film, Janhvi Kapoor
Silver tribal jewelry (oxidized chokers, heavy rings) paired with oversized, distressed black graphic tees or dark cotton kurtas. paired with hot pink flared trousers, heavily inspired
wore a custom-made red lehenga designed to be fluid for choreography while maintaining a "magical cinema" appeal .
The hair is completely untamed, expanding into a frizzy halo of chaos. Smudged, heavy kohl (kajal) around the eyes creates a haunting, sunken look, subverting traditional Indian bridal or beauty tropes into something menacing.
His style represents small-town wedding guest + accidental hero.
The term "open fashion" gained traction during this period. It signified clothing that is Audiences no longer wanted to be told what was trendy; they wanted content that allowed them to extract elements—a sleeve pattern, a layering technique, a color palette—and apply it to their existing wardrobe.