The PR campaign focused heavily on Aamir Khan’s physical transformation and the rustic, real story of the Phogat family. Instead of typical glamorous promotions, they went grassroots.
Rohan stared at the blank document. For years, Bollywood PR had been about silencing scandals and manufacturing link-ups. But the game had changed. The audience was smarter, armed with Twitter threads and YouTube commentary.
No discussion of is complete without addressing the "fake collection" controversy. In the last five years, multiple trade analysts have accused top production houses of inflating Day 1 box office figures by 30–50%. pr movies bollywood top
A historical action-drama that became one of the highest-grossing Hindi films of 2025, continuing to hold its spot among the top-earning Indian movies into 2026.
Sometimes the for these movies are more "PR" than the movies themselves: The PR campaign focused heavily on Aamir Khan’s
Bollywood's treatment of PR is often intertwined with its portrayal of the media at large. For a comprehensive view, one must look at films centered on journalism and media ethics, as they directly influence public relations strategies. Here are other essential films that complete the picture:
: Directed by Ram Gopal Varma, this political thriller delves into how truth can be manipulated by powerful entities. It specifically shows how media outlets can be used as tools for political advancement, creating fake narratives to influence election results. Real-World PR Campaigns That Changed the Game For years, Bollywood PR had been about silencing
: This Madhur Bhandarkar directorial is one of the few Bollywood films to feature a professional publicist as a central supporting character. Divya Dutta plays an astute publicist for Kareena Kapoor’s character, handling scandals with finesse and crafting branding strategies. The character was widely rumored to be inspired by real-life Bollywood PR expert Dale Bhagwagar .