The book's authority is derived from the distinguished career of its author, Keval J. Kumar. An eminent media and communications expert, Prof. Kumar is not merely an academic but a foundational figure in Indian media education. He is the founder-director of the Resource Centre for Media Education and Research (RECMER) and currently serves as an adjunct professor at the Mudra Institute of Communications (MICA) in Ahmedabad. He is also a visiting faculty member at prestigious institutions like IIM Indore and Flame University, Pune.

Some of the key features of "Mass Communication in India" by Keval J Kumar include:

India is the world's largest producer of feature films. Keval J. Kumar analyzes cinema not just as entertainment, but as a massive socio-economic force. The transition from silent films to talkies.

The role of the press in the freedom struggle.

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Mass Communication in India by Keval J. Kumar is a foundational academic text analyzing the evolution of Indian media, covering topics from journalism to digital technologies, with the fifth edition focusing on the "fourth industrial revolution". The book is available for purchase or loan through various digital platforms including Amazon and OverDrive. Find authorized digital copies on Amazon India . Go to product viewer dialog for this item. Mass Communication in India (4th Edition)

: Covers print, radio, television, cinema, advertising, public relations, and digital media under one umbrella. Detailed Chapter Overview and Key Themes

The shift in audience metrics from "public service" to Television Rating Points (TRPs). 4. Media Laws, Ethics, and Governance