| | Details | | :--- | :--- | | Primary Identity | Sangeeta Sharma, PhD , is an Associate Professor in the Department of Commerce at Dr. Bhim Rao Ambedkar College, University of Delhi . | | Other Affiliations | A distinguished Professor at Birla Institute of Technology and Science (BITS), Pilani , specializing in Advertising, Technical Communication, Creative Thinking, and Linguistics. | | Published Works | Authored 29 books and over 62 research papers in renowned journals on advertising, gender studies, and communication. | | Awards | Recipient of prestigious accolades, including Best Management Teacher, Best Paper, and Outstanding Editor awards . | | Leadership | A licensed trainer for the internationally recognized Springboard Development Program (U.K.) empowering women; has served in various leadership roles in academic committees. |
Each chapter ends with exercises and "recapitulation" sections for quick review. Academic and Professional Relevance
With a rich academic experience spanning more than three decades, Dr. Sharma has contributed numerous articles to reputed research journals. Her accolades include a Best Management Teacher award, a Best Paper award, and an Outstanding Editor award. Furthermore, she is a certified trainer on entrepreneurship by the National Institute for Entrepreneurship and Small Business Development (NIESBUD), a body under the Ministry of Skill Development and Entrepreneurship, Government of India. This combination of academic rigor and practical certification makes her an exceptionally reliable voice in the field.
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A central theme in this methodology is David McClelland’s theory of the Need for Achievement (N-Ach). The literature highlights that high N-Ach individuals are driven by internal goals rather than external rewards alone. Training programs must target and amplify this psychological driver to foster resilience against high failure rates. 2. Project Identification and Selection
The second edition significantly expands on the first with the introduction of three new chapters, bringing the total page count to 292. While the complete official table of contents for the 2nd edition is not publicly listed in the search results, the new chapters focus on the most relevant contemporary topics:
While LibGen is often cited for free textbooks, the quality is rarely "verified." You will likely get a 2010 edition. For academic exams, this is risky because MSME policies change frequently. | | Details | | :--- | :---
The book serves as both an academic syllabus and a practical guide. Readers gain actionable insights into navigating the complexities of launching a venture.
Before you rely on a PDF for study or research, verifying its authenticity is crucial. An unverified file might contain errors, outdated information, or be an incomplete draft. Here’s a concrete checklist to identify a genuine "Entrepreneurship Development" PDF.
: Sangeeta Sharma and her son Pranav started the business in Pune in 2016. The Problem | | Published Works | Authored 29 books
, these are often partial uploads. For the full, verified version, purchasing from the publisher or authorized retailers is recommended. syllabus units covered in this book for your university course? Entrepreneurship Development - sangeeta sharma
Learn to assess market risks before investing capital.
The verified 2nd edition ensures you are learning from the most accurate and relevant material. Always use the official ISBN (9789390544257) to verify a file's authenticity. By following this guide, you can confidently find and utilize this excellent book to fuel your educational and entrepreneurial journey.