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| Year | Milestone | Key Players | |------|-----------|-------------| | | Conceptual seed: a thesis project titled “Cultural Currency in the Digital Age” | Nia Karanja (founder), Moses “Mo” Dlamini (co‑founder) | | 2019 | First prototype: hand‑stitched Ankara bomber jacket sold to 12 friends | Karanja, Dlamini, Liam Osei (fabric sourcing liaison) | | 2020 | Launch of the “Auntmaza Club” – invitation‑only Discord community | Julius “Jules” Mbatha (community manager) | | 2021 | Seed round: $2.1 M from Afro‑Tech VC Mosaic Capital | – | | 2022 | Debut “Kisima” collection at Paris Fashion Week (off‑schedule pop‑up) | Creative Director Adaeze Nwosu | | 2023 | Introduction of “Auntmaza Token” (NFT‑backed proof of authenticity) | CTO Samuel “Sam” Patel | | 2024 | Expansion into home‑goods & fragrance line “Scent of Umoja” | – | | 2025 | First physical flagship in Lagos (the “Auntmaza Atelier”) | – |
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